PONEY’s vision is to be the world’s No. 1 children’s apparel brand.

We work beyond the next frontier of competition - where innovation, technology and productivity will breed market leadership.


PONEY’s present and future success is dependent upon the hard work and commitment of our team, not forgetting the continuous and ardent support from our customers and business partners.
“PONEY Principles” – guidance for all that we do:


We care for our customers and strive to:
• Bring satisfaction through our product quality and variety.
• Develop designs that are fashionable, comfortable, and practical.
• Provide attentive, sincere and responsive customer service.
• Focus on customers’ feedback and continuously improve our products and services.

We work with integrity and strive for success:
• We recognize our employees for their vast experiences, knowledge, and ideas.
• We are committed to new ideas, innovation, and continuous improvement.
• We focus on solutions, overcoming obstacles, and achieving goals as a team.

We are passionate about our brands
• We are committed to our ‘Brand Promise’ of Fashionable, Quality, and Valuable.
• We resolve to act as brand steward and continue to stay true to our brand values in all that we do.